Colours

WHITE-

Typical associations: innocence, perfection, the good, purity, honesty, cleanliness, the beginning, the new, neutrality, lightness, and exactitude

+: Hygiene, sterility, purity, cleanness, simplicity, sophistication, efficiency.

-: Coldness, barriers, unfriendliness, sterility, isolation, unconscious.

In conclusion we found that white was the colour that best fitted perfection.

Just as black is total absorption, white juxtaposes it by representing sense of revelation and reflection. In this effect, it reflects the full force of the spectrum. Moreover, the concept of white gives a depiction of space and peacefulness, ultimately where the association of positive connotations of simplicity and purity emerge from. This colour can therefore be used to evoke these suggestive representations.